I get it! Publishing consistent content on your social media channels is challenging. You have to brainstorm some new ideas. Find time from your busy schedule, make them, and then publish. And all of that could take you hours, if not days. But what if there was a way to ease that burden? That’s where repurposing content could come in handy! All you do is take your old content, make a couple of tweaks, and you’re done!
But how can you do it effectively? Continue reading to find out!
Why It’s Essential That Every Small Business Is Repurposing Content
As a solopreneur or a CEO of a small business, you juggle many tasks. You don’t have a fancy office, massive funds to hire social media manager, or assistants and workers to allocate your tasks. You have to do them by yourself!
And one of the tasks is creating consistent content for your social media channels. The problem is, it’s hard and takes a long time.
But consistent posting is crucial for your success! With it, you’ll reach more people, which will turn into more revenue.
And that’s the main reason why you want to repurpose your existing content. You’ll save hours of your time which you could use more productively. And to top it all off, the algorithm will like you for being consistent.
Further Reading ->> Consistent posting on social media
Step-By-Step Guide To Planning Your Repurposed Content
Before I guide you through the steps of planning your repurposed content, I’d like to tell you a quick disclaimer. Revised content should not be your entire social media marketing strategy. Instead, it should be complementary! And with that out of the way, let’s go into the steps!
Step #1 – Look Through Your Existing Content
The first step is to look through all your existing content. You want to find which content performed the best. An easy way to do it is by using analytical software. For example, if you own a blog, you can use Google Analytics to find which content performed the best!
Step #2 – Create Your Repurposed Content
Now that you found your best-performing content, it’s time to modify them before publishing. That process could be as easy as changing the dimensions of your picture to more advanced, like creating a video from a great blog post.
Step #3 – Publish Your New Content To Your Social Media Channels
Now all that is left is to schedule your content! Just use your favourite scheduling app (for example, Buffer), and you’re done.
But how often should you post repurposed content?
That all depends on the platform, but the best practice is to post at least two pieces of new content before you publish a repurposed one. That way, your followers have a reason to follow!
What Content Can You Repurpose?
Here’s How You Can Create More Content From A Single Blog Post
Let’s say your business sells copywriting services. You made a blog post named “10 Copywriting Secrets That Experts Won’t Tell You”. So how do you create more content out of it?
Content Creation 1: Updated Article
Maybe there are other excellent tips you’ve learned throughout your journey? So you could create the same article, but change up a few tips and bring new examples. Then just title it as “10 Copywriting Secrets That Experts Won’t Tell You [Updated in 2021].”
Content Creation 2: Tweet a Tip
Let’s say you have a Twitter account. Then the easiest way to create more content is to write a tweet with one tip from your blog post. And if you think about it, you could create ten tweets out of your article.
Content Creation 3: Create A Video Out Of It
Another way to repurpose your blog article is by creating a video out of it. You don’t have to change the text! Just tell the same tips to the video, and you’re done. Then, just post it to YouTube.
But that’s not all!
You could also create short clips out of your video. Each clip will tell one tip from your longer video. You could post them as YouTube Shorts or TikTok videos.
And with this example, you should now see how much content you could make with just one piece of content. It’s almost endless.
Why Working with a Virtual Business Manager is different from a VA.
However, all of this takes a lot of time and effort, so you might be tempted to temporarily hire a VA (virtual assistant) to do it all for you. Even though it sounds great, don’t!
The problem is that this task requires a lot of analytical knowledge and creativity. And a virtual assistant might not be able to do that!
But that’s not the worst part.
The worst part is that you’re paying them for the amount of time they worked, not the results.
That’s where virtual business managers are different!
Instead of getting paid for work time, a virtual business manager gets paid for the results. So my success is your success!
Plus, virtual business managers usually understand the business better and can help you by giving you some advice. So I’ll work as a partner, not an employee.
Repurposing Content Conclusion
And that’s how you turn your existing content into brand new ones. I hope you found the information helpful and that it’ll help you save up some time.
However, if you still have questions or need help with this task, I’m always happy to help. All you need to do is book a free consultation call with me.