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How Repurposing Content Can Skyrocket Your Social Media Pages

Nov 6, 2021 | Social Media

I get it! Publishing consistent content on your social media channels is challenging. You have to brainstorm some new ideas. Find time from your busy schedule, make them, and then publish. And all of that could take you hours, if not days. But what if there was a way to ease that burden? That’s where repurposing content could come in handy! All you do is take your old content, make a couple of tweaks, and you’re done!

But how can you do it effectively? Continue reading to find out!

Why It’s Essential That Every Small Business Is Repurposing Content

As a solopreneur or a CEO of a small business, you juggle many tasks. You don’t have a fancy office, massive funds to hire social media manager, or assistants and workers to allocate your tasks. You have to do them by yourself!

And one of the tasks is creating consistent content for your social media channels. The problem is, it’s hard and takes a long time.

But consistent posting is crucial for your success! With it, you’ll reach more people, which will turn into more revenue.

And that’s the main reason why you want to repurpose your existing content. You’ll save hours of your time which you could use more productively. And to top it all off, the algorithm will like you for being consistent.

Further Reading ->> Consistent posting on social media

Step-By-Step Guide To Planning Your Repurposed Content

Before I guide you through the steps of planning your repurposed content, I’d like to tell you a quick disclaimer. Revised content should not be your entire social media marketing strategy. Instead, it should be complementary! And with that out of the way, let’s go into the steps!

Step #1 – Look Through Your Existing Content

The first step is to look through all your existing content. You want to find which content performed the best. An easy way to do it is by using analytical software. For example, if you own a blog, you can use Google Analytics to find which content performed the best!

Step #2 – Create Your Repurposed Content

Social Media content creation on a phone

Now that you found your best-performing content, it’s time to modify them before publishing. That process could be as easy as changing the dimensions of your picture to more advanced, like creating a video from a great blog post.

Step #3 – Publish Your New Content To Your Social Media Channels

Now all that is left is to schedule your content! Just use your favourite scheduling app (for example, Buffer), and you’re done.

But how often should you post repurposed content?

That all depends on the platform, but the best practice is to post at least two pieces of new content before you publish a repurposed one. That way, your followers have a reason to follow!

What Content Can You Repurpose?

Here’s How You Can Create More Content From A Single Blog Post

Let’s say your business sells copywriting services. You made a blog post named “10 Copywriting Secrets That Experts Won’t Tell You”. So how do you create more content out of it?

Content Creation 1: Updated Article

Maybe there are other excellent tips you’ve learned throughout your journey? So you could create the same article, but change up a few tips and bring new examples. Then just title it as “10 Copywriting Secrets That Experts Won’t Tell You [Updated in 2021].”

Content Creation 2: Tweet a Tip

Let’s say you have a Twitter account. Then the easiest way to create more content is to write a tweet with one tip from your blog post. And if you think about it, you could create ten tweets out of your article.

Content Creation 3: Create A Video Out Of It

Another way to repurpose your blog article is by creating a video out of it. You don’t have to change the text! Just tell the same tips to the video, and you’re done. Then, just post it to YouTube.

But that’s not all!

You could also create short clips out of your video. Each clip will tell one tip from your longer video. You could post them as YouTube Shorts or TikTok videos.

And with this example, you should now see how much content you could make with just one piece of content. It’s almost endless.

Why Working with a Virtual Business Manager is different from a VA.

However, all of this takes a lot of time and effort, so you might be tempted to temporarily hire a VA (virtual assistant) to do it all for you. Even though it sounds great, don’t!

The problem is that this task requires a lot of analytical knowledge and creativity. And a virtual assistant might not be able to do that!

But that’s not the worst part.

The worst part is that you’re paying them for the amount of time they worked, not the results.

That’s where virtual business managers are different!

Instead of getting paid for work time, a virtual business manager gets paid for the results. So my success is your success!

Plus, virtual business managers usually understand the business better and can help you by giving you some advice. So I’ll work as a partner, not an employee.

Repurposing Content Conclusion

And that’s how you turn your existing content into brand new ones. I hope you found the information helpful and that it’ll help you save up some time.

However, if you still have questions or need help with this task, I’m always happy to help. All you need to do is book a free consultation call with me.

How To Flourish on LinkedIn – A SMEs Guide

Discover An Easy Way To Improve Your Social Media

How To Flourish on LinkedIn – A SMEs Guide

Aug 9, 2021 | Social Media

LinkedIn is underrated! It gets overlooked by the big names of social media networks like Facebook, Instagram, and Twitter. LinkedIn is looked at as just another job search site or a B2B sales channel.

This is an outdated look, and you should 100% be on LinkedIn. Why? Stay tuned to find out.

Why do you need to be on LinkedIn?

LinkedIn is more than just a social media for B2B businesses. It’s a place that offers way more. Here’s just a few:

Connect with like-minded people. With LinkedIn groups, you can connect with people within your industry. There you can find valuable content and information. But it doesn’t need to end there. You can also widen your connection with people in other industries. Maybe you’ll find people to collaborate with you!
Get your content seen. Helpful content works well on LinkedIn! So whatever content worked on your website will work on LinkedIn, maybe even better. Why? Well, LinkedIn is underrated. That means there’s less competition, which means easier to rank high there.
A way to research your audience. LinkedIn is also a fantastic way to get to know your audience a bit more. It will help you to get to new heights for your business. And with LinkedIn Premium, it’s even easier.

This is just scratching the surface! So if you haven’t gotten into it yet, I suggest you join before the opportunity passes.

Setting Up Your Profiles

In LinkedIn, there are two types of profiles – Personal and Company Profiles. Each one has its benefits, but you won’t get them if you don’t set them up correctly. An incomplete profile could lead to lost sales, website traffic, and much more. So let’s get into it, shall we?

Setting up a personal profile

Let’s start with your profile. Here are key things to work on:

Get a professional profile photo. While it’s easier just to take a selfie and be done with it, but don’t! This will just show the potential viewers that you don’t take LinkedIn seriously! So hiring a photographer is an excellent investment.
Add Relevant Information. You should also go out of your way to include all relevant info for your viewers. What products or services you offer? What are your skills? All this info helps your viewer understand who you are and what you do. But don’t add all information about yourself. You shouldn’t mention your employment at McDonald’s if it doesn’t help you boost your credibility.
Make it unique. Don’t just create another average profile. Make it stand out by adding a bit of your personality! Maybe mention your hobbies, add character to what you write. This way, you look different from others.

Bonus Tip: If you’re a freelancer writing your headlines and descriptions, avoid “me” language. Instead, try to incorporate “you” language. This way, you’re showing that you’re interested in helping your viewers!

Setting up your company profile

Now let’s talk about your company profile. If you haven’t created a company profile before, you can do it as shown in the picture.

You should do everything as you did in your personal profile: Add your logo as the company’s profile picture, relevant information about your brand, and make it stand out.

Addiionally to doing all that, you should link every employee’s LinkedIn profile. That way, your viewers know who to contact when in trouble.

SEO Optimize Your Profiles

Additionally to making your profiles look professional and stand out, you should also think about how you can get people to your profiles. For this, you’re going to need to SEO optimise. But how do you do it? Here’s my 3-step process

Step #1 – Know Your Audience

The first thing is to always think about your audience. Think about who are they and what could your audience be searching for. Maybe they need a service? Perhaps they are looking for a solution to a specific problem?

The more you know about your audience, the easier it is to find keywords, leading us to the next point.

Step #2 – Do a Keyword Research

An example of keyword research on Ubersuggest

Now that we know what our audience is searching for, it’s time to find keywords. Here are two ways to do it:

Use Keyword Planning Tool. These tools are great to find out information about your keywords. You can see how many people are searching for these types of keywords and suggests new keywords. The two keyword planners I recommend are Ubersuggest and Google Keyword Planner.
Spy on your competition. Another way to find relevant keywords is to look at what others are doing. So search your competitors on LinkedIn and check for their headings and texts. This can give you new keyword ideas you didn’t think about and what keywords they could lack!

After doing the keyword research, you’re ready for the last step.

Step #3 – Add Keywords Everywhere

Now it’s time to go out there and add them to your profile. Try adding keywords to as many places as possible. Add them to your heading, description, skills, and more. But at the same time, make it feel natural. That way, you won’t get penalised for using shady tactics.

Finding And Creating Winning Content

This post by Gary Vee is an example of a great LinkedIn post.

Having a professional profile is a great start, but it shouldn’t end there. Without content, your follower count won’t increase for a simple reason. They don’t have a reason to follow or connect. But what type of content should you publish? Keep reading to find out.

Researching Content

Before we write texts, create graphics or shoot videos, we should look at what our audience is looking for. There are two ways to do it.

Firstly, we could start by analysing our competition content. We’ll start by checking what is working best for our competitors and studying their content to find patterns. What topics are mainly talked about? What words do they use?

Secondly, we could join some LinkedIn groups where our clients hang out. There we can always see what type of content is being shared there the most!

Once you’ve collected enough data, you’re ready to create your content.

Creating Your Content

Now it’s time to get your laptop and camera out to create some excellent content! To help you succeed, here are a few tips for you:

Informational Content Is King. When making content, it must add value to your audience, or your audience won’t read. It’s more professional than Facebook, so pictures of your personal life don’t work as well.
Short and Sweet. Another thing to keep in mind is that the information should be brief. The best videos are under a minute, and articles under 300 words.
Go Beyond. While just stating the same facts is easy, you should go further than that. Ask yourself: “Where could I improve on?” That way, you’ll give content that brings more value to your audience

If you use these three tips, your content will be more likely viewed and liked.

Bonus tip: Once you’ve published your content, go back to it later. Then you can reply to your audience’s comments, making them engage with your content more frequently.

Researching for potential customers or organisations for leads

Another significant aspect of LinkedIn is that you can easily find new clients for your services and products. Here’s how you can find new leads for your business:

Step #1 – Determine who is your ideal client

Before you go searching for potential clients, we must know them. And the best way to do it is by asking questions and researching about our market. Here are some questions you should ask:

What is the client’s gender?
How old is the client?
What is their job position?
Where are they located?
What are their dreams?
What are their fears?

This is just the beginning! The more questions you ask and answer, the better your chances are of getting leads.

Step #2 – Use Sales Navigator to find them

Now just add the information, and hit search. You’ll find many people you connect to! My recommendation is to go with 2nd Connections.

Why? Because you two know a person. Just a mention of the connection will make the potential customer more willing to hear you out!

Step #3 – Don’t Send Copy and Paste Messages

One thing you should never do is send copy and paste messages. This is due for a simple reason. The potential leads see that you’re not interested in them! You’re just there to make some money!

So try to send something more personalised. Maybe congratulate them on getting promoted, or ask for their opinion on some relevant topic. This will make your potential lead look at you in a different light!

And that’s how you do it. Once you follow this process, you’ll get leads in no time!

Conclusion

Congratulations! You now know everything there is to know about LinkedIn. So go and put the information to use.

But starting on LinkedIn can be frustrating and challenging when doing it alone. Creating great profiles and finding your audience takes a lot of time. That’s where I come in! I can help you with:

Optimising your profile, so it stands out like a sore thumb
Not just create, but also research and curate content
Help you stay updated on new LinkedIn updates
And help you to respond to comments on business pages.

If that sounds like something you need help with, then let’s schedule a call. I’d love to help you out!

Discover An Easy Way To Improve Your Social Media

Sep 28, 2020 | Social Media

Marketing has always been a time-consuming process. However, the relatively new concept of social media marketing as escalated the time needed to focus of marketing activities.

Most small business owners know that if they don’t engage in any form of marketing, they will likely to be left behind by competitors. It’s all very well claiming that you have a sufficient amount of business purely through “word-of-mouth”‘. However, as we move into a recession competition will be is fierce. Businesses will still have to invest in marketing, at the very least from a customer relationship point of view.

Why You Need Social Media Marketing?

There’s been a meteoric rise in the number of individuals and companies going online to interact. It’s now a way of life for hundreds of millions of people around the world. Whenever people are interacting, this is also an opportunity for the smart business marketer to engage. So, even though you may feel as if you’re lucky enough not to need to “push” for new business, you should still be interacting with your present customers online.

Where to Begin

To begin with, you need to determine your best course of action. You do not necessarily have to dive right in and sign up for every social media network or site under the sun. Some may simply not be appropriate for your demographic or customer base.

Nevertheless, it seems to be a good idea to have a Facebook presence no matter what kind of business you’re in these days. Facebook is still the dominant social media site; as such a high percentage of the population regularly visit the site (according to Statistic 1.69 Billion users in 2020). It’s a great platform to inform, educate and entertain your clients and prospects. Including the options to form groups or deliver live streams adding to the interactivity and engagement.

Professionally, LinkedIn is the dominant business-to-business network, and this is a site you should consider to help generate leads, useful business contacts and to find new members of staff.

While many don’t consider YouTube as a social media channel, it is the 2nd largest search engine (behind Google). When you create a YouTube channel, you have an excellent repository for all of those videos you should be creating, to help educate people in your niche and to effectively showcase the products and services that you have available.

The Importance Of A Blog In Social Media Marketing

Of course, the ideal mouthpiece for any business is the blog. It is a way of attracting visitors to your website, from where they can browse your services. Additionally, if SEO optimised blogs can help improve your website ranking in the all-important Google search. It’s relatively straightforward to set up a blog, especially if you use the dominant WordPress platform. However, if you commit to a blog you need to be sure that you are populating it regularly. Publishing a mixture of content is important. Include self-generated content, as well as content gathered from around the net, modified to promote your particular point of view.

How a Virtual Business Manager Can help

As a small business owner, you have to ask yourself a very pointed question -How much of my time is this going to take?

The answer is quite a lot.

In addition to the amount of time you’ll be investing in setting up and configuring a presence on all of these sites, you may find that you are allocating valuable time daily maintaining your presence. It is for this reason you should put the entire series of social media projects in the hands of your virtual business manager. A Virtual Business Manager is an expert in the vagaries associated with each platform, who will allocate a specific schedule, based on your exact requirements, to interact with each one.

Why Posting Consistently Is Key To Social Media Success

How Repurposing Content Can Skyrocket Your Social Media Pages

Why You Have To Be On Social Media

Feb 23, 2020 | Social Media

Many small business owners understand that they should have a presence on social media, even if they don’t really understand why you have to be social.

The name itself could confuse them, or it could be they cannot see past the original purpose of social media. Questioning…..

How does “social media” have anything to do with the world of business?
Isn’t it something that people do in their spare time to keep in touch with their friends?

As a result, small business owners can completely overlook the potential advantages of social media. Especially the benefits in relation to 1) business growth, 2) audience building and 3) customer service.

Often the reason a small business doesn’t have a social presence is that the owners either

don’t know where to start,
don’t have the capacity or expertise among existing staff, or
feel that they do not have the time to take the job on themselves.

The Bottomline

However, the bottom line is that social media has grown in importance significantly since the launch of Facebook and Twitter. Today, a huge portion of society has a presence on one or all of the platforms now available.

Due to the amount of time that people spend engaging with social media, the opportunity to “see and be seen” simply cannot be overlooked by the small business owner.

How A Virtual Assistant Can Help

This is where a virtual assistant trained on the various platforms can truly shine. They will understand how to carefully integrate the business’ message into social conversations. Doing this in a way that doesn’t alienate existing customers but creates awareness with potential new customers.

For example, many businesses use Twitter for customer service reasons. They understand that this particular social media platform is a continually developing and changing notice board. Somewhere customers go to quickly spread the word about their experience and relationship with the organisation.

A virtual assistant can set up and maintain a specific account. Providing advice or assistance to your clients should they have any questions or concerns. By doing this, in accordance with the business plan, other potential customers can see how your organisation handles its customer service. New customers see that the business cares about its interaction with customers. This ‘trust’ in the brand can tempt them to switch from their current provider

Social Media Grows Your Credibility

When the business maintains a presence online it seems more credible and relevant. When it contributes to a conversation with interesting and valuable information, this accelerates the level of trust in the business.

There’s a lot to be said for the phrase “out of sight and out of mind.” As people spend so much of their time in social media circles, if your business isn’t regularly in front of your customers, this can impact your whole marketing success.

The key to social media is consistency. However, social media campaigns must be ongoing and carefully planned from a strategic point of view. This is a perfect job to outsource rather than try to handle in-house. Social media platforms are constantly changing. Virtual Assistants are so engaged with these platforms they are best placed to keep up with these changes. A VA is able to make recommendations and implement updates for your organisation as necessary.

Find out how Bravapro can help your business HERE